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Our brains prefer efficiency over accuracy

We receive massive amounts of information, meet many people, and make innumerable decisions (big and small) throughout life. 

Having to deeply consider every piece of information, assess every person, and analyse every decision will drive us crazy.

So our brains have evolved to value efficiency over accuracy - based on certain heuristics, inclinations, and context, we try to come to conclusions quickly, so that we can move on.


Naturally, sometimes, we get it wrong. Find out more in our chapter on Efficiency vs Accuracy 


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